We All Need Design (WAND.) is a boutique design studio
that creates meaningful and memorable brand experiences,
unique to every brand's story.

No magic wand.
Just design that
works.
Why we exist

We create brands that are truly yours

Every brand has something only it can say, but it is easy to get lost in the noise. As a boutique studio, we work with only a handful of clients and stay close through every stage of the collaboration. Together, we shape a brand and design language that feels honest, relevant and tells your story in a way no one else can.

What we believe

Four things we wouldn't trade

A person does the thinkingThe germ of every idea at WAND starts with a human, regardless of the project we undertake. What you get are marketing assets that don’t look like something that’s already out there, making your brand stand out yet remain relatable.

Niche by choiceWe keep our client list short on purpose, short enough to know and understand your brand the way you do. That means saying no to most work so you get people who can argue for your brand from the inside, not a different set of competing ideas every week.

Context isn't just a footnoteA color that reads as luck in one market can read as loss in the next. A line that lands in one city falls flat two hours away. We do the homework on the culture, the language and the moment your audience is living in, so what we make feels in tune with the times.

Partners, not vendorsA vendor simply consumes the brief and ships the deliverable without any questions. We operate like partners who internalize the brief and aren't afraid to ask the tough questions. With us, you get someone willing to take a stand on what's good, and invested in whether the work still holds up a year from now.

Who we've worked with

Brands that trust us

Startups, foundations, and global brands — most of them came back, and several brought the next company they joined.

Inmobi
Pragati Earth
The Nudge Foundation
Unbxd
Yuradhar
GoCSM
Tigera
Luminary
Global Adjustments
Mauna Dwani
Lenskart
Yubi
Jump
Metaforge
Terrava
Elaichi Epping
Sagi's
Guglee
Butterfruit
Yawio
Woodsman
Attitude
First Drop
Winners Orbit
Givfin
In their words

What it's like to work with us

R. Guha

“It was a pleasure engaging with Santosh around the UX for our product. He brought a thoughtful and mature approach, always working closely with engineers without drawing scope boundaries. He was cheerful, flexible and open to debate and feedback. I particularly enjoyed how he innovated to bring multiple perspectives, and helped us think through problems together.”

R. Guha

CEO, Ayuradhar

Laura Ferguson

“WAND has handled a wide range of design work for Tigera, including webpages, logos, data sheets, whitepapers, and conference booth graphics. They're fast, responsive, and willing to take on projects with a tight turnaround. They take direction well and will iterate until the work lands where we need it. The value we get for the volume of work is excellent.”

Laura Ferguson

Director of Marketing, Tigera.io

Bharti Singhla

“WAND did not start with how the Compass should look — they started with what it actually is, and that changed the product. The Problem → Gap → Opportunity → Scope structure is now the way our whole team talks about the work, not just the way the site is organised. They held the tension between institutional credibility and being welcoming to a first-time founder without simplifying the research away. What we have now is a map people can genuinely act on.”

Bharti Singhla

Founder, Pragati Earth

Contact

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